website for a florist: orders, delivery and real bouquets

business · 2026-10-29 · 3 min

A flower order arrives at eight in the morning for a funeral at eleven, or at eleven at night for a birthday tomorrow. The first is a phone call. The second is someone scrolling in bed. If your site cannot take that order, it goes to whoever has a clear page.

ordering without calling

An order needs the occasion (birthday, anniversary, condolences, new baby, wedding), a spending range, the delivery date and time window, the recipient address, the message on the card and who signs it, your name and a phone number. Then two questions almost nobody asks and that save calls: may we ring the recipient before delivery, if it is a surprise, and what should we do if nobody is home. For a funeral, the page has to be sober and quick. Whoever opens it is in a hurry and does not want balloons added to a cart.

delivery, areas and holidays

Write down the areas you cover and the cut-off for same-day delivery, if you have one. Hours belong in one place: the site, not the site plus a social page left half updated. A florist works when everyone else is closed, and the Sunday of a spring weekend with communions is when people search. If the next day is a holiday, say it at the top of the homepage for that week, then remove it. Christmas hours still online in July make people doubt everything else.

real photos, real season

The arrangements you photograph should be the ones you deliver: same flowers, same paper, same light as the shop. Perfect roses taken from a catalogue are recognised at once, and they make you look like everyone else. Say what is in season and how you handle substitutions: if the peonies are gone, do you call first or choose yourself? The honest answer also filters out difficult customers. The post on adding photos covers file size and formats, which matter because these images are seen on a phone.

what to remove, and where to start

Remove the slideshow of generic flowers and the line about high-quality arrangements, which says nothing. This week, photograph three arrangements you actually deliver and put your delivery rules on a single page.

faq

do you deliver on sundays?

If you do, say it on the homepage and in the hours, because it is the first thing people who work ask. If you do not, say that too: it avoids a lost order and an angry call. Around holidays, use a dated notice rather than a generic note.

can i order for today?

It depends on the area and the time, so the rule belongs on the site: by what hour you accept same-day orders. If the order is already late, offer next-morning delivery instead of leaving the form open.

will the bouquet look like the photo?

If the photos are your own work, yes, and it is worth saying so. When a flower is missing, explain the substitution before the order, with one plain sentence. Stock images should stay far from anything you sell.