a commercialista site has one season and eleven quiet months

business · 2026-10-29 · 3 min

a commercialista site is visited in one season and ignored for the rest of the year. between march and july the same person comes back four times looking for a document list, a deadline or a phone number, always from a phone, often in a queue at the post office. build for that month, not for the idea of a site.

the peak has its own home page

from march the first block on the home page should be the 730: documents to bring, deadline, how to book, the phone number as a link. in september the same block holds the autoliquidazione or the opening of a partita iva. one editable block, changed twice a year, beats a seasonal site nobody updates.

downloads, not logins

what people want are lists: documents for the 730, documents for the income declaration, what to bring when opening a company. each one a page with a short explanation and a pdf, named so it is recognisable after the download: documenti-730.pdf, not scan-final-3. here is how to add a download button without breaking the page on a phone. do not put these behind a login: a reserved area is a promise of maintenance and a security burden, and you will end up sending the same files by email anyway.

what must never appear

client names, VAT numbers, income, debts, ISEE, screenshots of management software with real names in the columns, photos of documents on the desk. it is not only a privacy question, it is the kind of mistake that ends a relationship. a case study says "un'azienda di dieci dipendenti del settore metalmeccanico", never the name. the contact form should ask name, email, phone and what the person needs, and never income, codice fiscale or a copy of a document.

the pages that earn their keep

home, services with one page each for 730, contabilità, società and consulenza, the studio with albo number and who works there, deadlines, downloads, contacts, privacy. prices: a fixed list ages badly and a vague "su preventivo" answers nothing. explain instead how the fee is built, hours, complexity, number of employees, and say whether the first call is free or paid: it is the information nobody publishes and everybody wants.

faq

do i need a client area?

no, unless someone maintains it and there is a real reason to keep files there. email with a password on the pdf is what most studios use, and it works better than a portal nobody remembers the password for.

can i show clients as references?

only with written consent, and even then describe the sector and the size, not the numbers. the financial data of a client is not marketing material.

should the deadlines page be updated?

yes, and with the date visible. an old deadline is worse than no page: it sends people to the office in the wrong week.