how do i add a price list without a pdf nobody updates

business · 2026-10-05 · 3 min

a price list is a table with three columns: what the thing is, what it includes, and what it costs. the hard part is not the table, it is deciding whether to show numbers at all, and being specific enough that the number means something. a list of services without prices answers a question nobody asked.

table or cards

a real table is right when people compare rows: three packages, same features, different limits. on a phone, a table with four columns becomes unreadable, so the same content as stacked cards usually works better. wordpress has a table block, page builders have pricing sections, and hand-coded it is a grid with a heading per card. pick one and keep the order identical everywhere, including the pdf.

the details that prevent arguments

say whether prices include vat, and write it next to the number, not in a footnote. say what is not included: travel, materials, urgency, revisions beyond the second round. put a date on the page, because a list from 2023 is worse than no list. and use the same wording as the quote, so the customer does not have to translate between two documents.

when to show a range instead

if the work genuinely varies, a range with the variables named is more useful than a single number: from x, depending on size and finish. the range should be honest, meaning you have actually invoiced the bottom of it. a fake starting price that doubles at the quote is a way to lose the trust the rest of the page was building.

faq

should i put prices on my website at all?

for standard, repeatable services, yes: it filters out the people who will never pay and saves the first phone call. for complex projects, a range and a clear list of what changes it is enough.

how do i keep the list updated?

put the date on the page and one person responsible. a price list is a document with an owner, like a menu. if updating it takes an afternoon, the format is too complicated.

do prices hurt conversion?

a price that is too high for the visitor loses them earlier, which is the point. a price with no context loses them too, because they cannot tell what they are comparing. the number plus what it includes converts better than either alone.